Digital Marketing

Introduction

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference and increase sales through various digital marketing.

Curriculum

Introduction to Digital Marketing
Understanding digital media, e-marketing
SEO
Content writing
Blogging
Infographic content development
SEM
Social media marketing – Facebook marketing, Instagram marketing, Twitter marketing, LinkedIn marketing
Videos development, YouTube optimization

Getting ready for assignments. How to give quotations to clients and learn to gather requirements specifications from the client
Content remarketing
social media marketing
Google AdWords and Admob
Google analytics
Google search console, Bing search console
Case studies explanation
Practicing a live assignment
Expert lecture

Audience

Any HSC passed out students

Pre-requisites

Basic computer knowledge

Goals

Quick access to cutting-edge learning content covering all fields of Internet Marketing.
Learn by example and immediately apply your new knowledge to your own online projects.
Take advantage of our practical approach to internet marketing spiced up with visual tutorials.
Advance your internet marketing studies at your own pace.
Become an internet marketing specialist.
Perfect your knowledge and understanding of SEO / SEM processes by reuniting theory and practical knowledge.
The ability to provide internet marketing services (from niche research to site structure and content optimization to performance monitoring) that your customers need badly.
You can position yourself as an expert and build credibility thanks to your up-to-date, real world knowledge and PIM certificate (Professional Internet Marketer).
Empower your Sales & Marketing Department activities with the latest strategies and methodology in internet marketing